This project began in the Starfish Solutions boardroom, brainstorming names for a new [healthy] sandwich co. aimed at a corporate target audience in central Auckland, NZ. Apparently this client came to Starfish because they knew I worked there!
To design the identity, I created a grid-based typeface; a unique font with rounded corners and 45° angles/slices: to represent "sliced bread".
This strong orange and blue "sliced bread" logotype followed through onto shop front, signage, menu, sandwich packaging, juice/smoothie cups and bottles, menus, cards, and future advertising...
The triangular carboard sandwich box worked out beautifully as an economical two-colour job, a plastic window allows the sandwich to be seen inside.
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Gusto gourmet apple syrups |
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Tart Apple Syrup - crisp green apples create a mouth watering tart apple syrup. |
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Apple Syrup Sweet Apple Syrup - juicy sweet red apples produce a deliciously sweet apple syrup |
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Organic Apple Syrup - Biogro certified organic apples create this sweet and natural apple syrup. |
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Packaging for a boutique gourmet syrup co. based in The Bay of Plenty, New Zealand. Spot colour labels, apple icons (colour differentiates each type of syrup).
Labels, website and marketing for a range of 5 health drinks: fruit+vegetable juices "JumpinJak".
Both of the above are sold in the gourmet section of NZ's major supermarket chain New World, and also in selected health food shops.
